Deft Flux Information Designers have earned accolades:
Note that this is categorically different from saying “we value good system architecture” or “we strive for well-written code.” Those goals change over time. Furthermore, we might compromise on them to meet some higher goal. Staying true to our principles, however, affects how we do business. We pursue our principles without compromise, even when costs us.
Yes, efficient programs are worth the effort. When it comes to working with folks, however, efficiency often comes at a price that we are unwilling to pay. We spend time with our customers, have real conversations, meet face-to-face, and do the hard work necessary to actually know them – because, if it doesn’t benefit real people, none of this matters.
What this means: we write programs for the end users, not for ourselves. The trendsetters design applications to capture eyeballs, bug users with perpetual hints, and worst of all, pull the old bait-and-switch – drawing them in with a stated purpose, and then actively pushing them onto another track. We don’t follow trends. We design applications to quickly meet the needs of the user. Get in; get it; get out.
What this means: we value relationships over money. If a project violates God’s law, our values, or the good of the user, we won’t do it – no matter how much money is involved.